In a surprising turn of events, a country radio station in Oklahoma has found itself in the midst of controversy after refusing to play Beyoncé’s latest venture into the country music scene with her track “Texas Hold ‘Em.”
The uproar ignited when a fervent listener, eager to tune into Beyoncé’s new release, made a simple request on 100.1 KYKC in Ada, Oklahoma. Beyoncé’s song, a part of her upcoming album Act II of the “Renaissance” project, hit the airwaves on February 11, 2024, coinciding with the fervor of Super Bowl Sunday. Alongside “Texas Hold ‘Em,” Beyoncé also unveiled another single titled “16 Carriages,” stirring anticipation for her album set to debut on March 29.
@jussatto, the listener behind the request, took to the platform X (formerly known as Twitter) on February 12, 2024, to share KYKC’s response to their inquiry. In a screenshot of the email exchange, the station made its stance clear: “We do not play Beyoncé on KYKC as we are a country music station.” This firm decision sparked fury among listeners, who accused the station of bias and discrimination against the globally acclaimed artist.
Expressing disappointment at the station’s refusal to embrace Beyoncé’s music, @jussatto condemned KYKC’s position as “blatant bias and discrimination.” Calling for accountability, the listener rebuked the station, stating, “@1001KYKC This is absolutely absurd and biased. You should be ashamed. I grew up with your station.”
The swift and vehement condemnation of KYKC’s decision echoed across social media platforms, with users rallying behind Beyoncé and decrying any hint of prejudice. As the controversy gained momentum, KYKC found itself engulfed in public outrage, leading to a reconsideration of its initial stance.
Under mounting pressure and scrutiny, 100.1 KYKC made the unprecedented decision to reverse its course, announcing that it would indeed air Beyoncé’s new country track “Texas Hold ‘Em.” This sudden shift came amidst increasing calls for inclusivity and recognition of diverse voices within the country music genre.
This incident serves as a stark reminder of the persistent challenges faced by artists of color in spaces traditionally dominated by white influences, such as country music. Beyoncé’s exploration of the genre with “Texas Hold ‘Em” underscores the evolving dynamics of country music and the urgent need for broader representation and inclusivity.