When Panera first started out as The St. Louis Bread Company in 1987, the logo underwent a significant change. One feature has always been present, even if the name was changed to Panera in 1997: a woman carrying a loaf of bread. This emblem, which embodies the coziness and attention to detail connected to their freshly baked goods, is essential to the brand’s identity.
The most recent logo preserves this recognizable design while adding a modern touch. With her back to the camera, the lady gives the scene “a personal and inviting touch,” as though you were going to have dinner with a friend. The slight alteration improves the logo’s feeling of coziness and intimacy.
Therefore, the next time you eat at Panera, stop and consider the consideration that went into creating the logo in addition to the delicious food. It’s “a story of warmth, evolution, and a commitment to quality” rather than merely a branding exercise.